Patrizia Riva, Roberta Provasi, Paola Saracino
Int. J. Economics and Business Research
Inderscience Enterprises Ltd - 2019-09

The cash conversion cycle (CCC) is a financial index with increasing importance in recent years since analysts and investors consider it effective for financial analyses. The index provides a correct and truthful situation of the company’s ability to cope with its liabilities and allows the company to monitor the cash cycle with reference to purchase operations, production, and sales of products. The CCC is an index expressed by days, so it is necessary to know the days inventory outstanding, the days sales outstanding, and the days payable outstanding to calculate it. The purpose of this research is to analyse characteristics of the CCC and differences with respect to the other liquidity ratios and its relationship with the most relevant financial ratios through empirical applications to verify if it is a reliable index for making decisions regarding a company’s cash flow strategy.